David Reis

Subscribe to David Reis: eMailAlertsEmail Alerts
Get David Reis via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by David Reis

Since agreeing to chronicle the thought process behind CROSSMARK's Knowledge Management System (KMS) and the use of NeoCore's XML Information Server, I've been involved in two incidents that convinced me that CROSSMARK needs both of these to be successful. The first incident involved Markatec, a start-up business that provides a best-of-breed marketing approach to comarketing, brand development, and promotional services. Markatec and another company hosted an educational/sales seminar. The seminar was intended to target only C-level executives such as CEOs and CFOs; Markatec's obligation was to fill between 20-40 seats. They used a list of contacts from another company to generate the target list of C-level executives. The list was created by the sales force of the company that provided the list. The problem with the list was that none of the names were C-level exe... (more)