David Reis, a senior developer for the Crossmark performance group, is responsible for maximizing client connectivity through communication, collaboration, and coordination. David received his BS in mechanical engineering from Texas Tech University.
Since agreeing to chronicle the thought process behind CROSSMARK's Knowledge
Management System (KMS) and the use of NeoCore's XML Information Server, I've
been involved in two incidents that convinced me that CROSSMARK needs both of
these to be successful.
The first incident involved Markatec, a start-up business that provides a
best-of-breed marketing approach to comarketing, brand development, and
promotional services. Markatec and another company hosted an
educational/sales seminar. The seminar was intended to target only C-level
executives such as CEOs and CFOs; Markatec's obligation was to fill between
20-40 seats. They used a list of contacts from another company to generate
the target list of C-level executives. The list was created by the sales
force of the company that provided the list. The problem with the list was
that none of the names were C-level exe... (more)
David Reis, a senior developer for the Crossmark
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
Ken Guiberson
